How to Make a Great Event Page on ContraCostaLive.com

“Go fishing where the fish are.”

Our Event Calendar is one of the most visited sections on ContraCostaLive.com. Well-built individual event pages regularly receive hundreds of views every week.

The goal: Help someone decide quickly what it is, where it is, and why they should go.

Not This Way


Poor Image	Missing Basics	Wall of Text

Do This Instead


Clear Image	Easy Read	Fun Event

Click Above & See Events That Get Clicks!

A great event page answers three questions in 5 seconds: What is it? Where is it? Why should I care?

Step 1: Images

Images are the number one reason why people decide to click—or scroll past. Use a square JPG; 500×500 is ideal.

Step 2: Description

Aim for 120–160 words total. Explain what it is, what it’s like, and why it’s worth going.

Step 3: Links

Use links for tickets, menus, and schedules.
One to three links is plenty.
Use clear, simple labels.

CLICK IF YOU ARE READY TO ADD AN EVENT

Purchase a $79 Ad in the SPOTLIGHT newsletter (Mails every Wed, +7k subscribers, 70% OPEN RATE), and we’ll set up your event listing FREE! Trusted by restaurants, breweries, nonprofits, and event organizers countywide for more than 20 years. Schedule Ad Today.Questions? Call or text Frank MacCallister (925) 325-0934

ContraCostaLive.com covers local events and fun across Contra Costa County.