SINCE 2001
The math most restaurant owners have never sat down to do — and why it changes everything about how you think about marketing.
Think about the 10 or 15 regulars who make your week. The couple that comes every Thursday. The family that always requests the same table. The solo diner who tips 30% and knows your whole staff by name.
The SPOTLIGHT program is built to turn strangers into exactly those people. Not one-time deal chasers. Not coupon clippers. Genuine, loyal customers you'll look forward to seeing walk through your door.
If this program delivers 20 to 40 of them — what does that actually mean for your restaurant? Let's do the math.
Before we get to lifetime value, let's start with what actually happens when a new customer walks in — because they rarely walk in alone.
Not every new customer becomes a regular — and that's fine. When you look at a realistic mix, even occasional visitors add up remarkably fast.
Using the realistic customer mix above — here's what 20 new customers delivered by SPOTLIGHT actually means for your business.
| Customer Type | Count (of 20) | Annual Value Each | Annual Total | Lifetime Total |
|---|---|---|---|---|
| Occasional (2–3x/yr) | 10 | $220 | $2,200 | $11,000–$15,000 |
| Regular (6–8x/yr) | 6 | $660 | $3,960 | $19,800–$27,700 |
| Loyal Regular (12–20x/yr) | 4 | $1,650 | $6,600 | $33,000–$46,000 |
| TOTAL — 20 New Customers | $12,760/yr | $63,800–$88,700 | ||
Example assumptions: $45/person · 2.5 party size · adjust to match your restaurant. Does not include word-of-mouth referrals, which can add 20–40% more on top.
SPOTLIGHT costs $3,245 per year — $62.40 a week. Here's how many new customers it takes to justify that investment at every level.
Where does SPOTLIGHT fall on the scale? Here's the simple version.
New customers
Break Even
Program pays for itself in year one
New customers
Great Investment
~$32K lifetime · 10:1 ROI
New customers
Absolute No-Brainer
~$65K+ lifetime · Why would you ever cancel?
If SPOTLIGHT delivers even 10 new tables in a year, canceling it would be one of the most expensive decisions you make. The math doesn't lie.
Not all customer acquisition is equal. The type of customer you attract matters as much as the number.
Those 20 to 40 customers you'll look forward to seeing are out there right now — they just haven't found you yet. Let's fix that for $62.40 a week.
Ready to commit? Choose your entry point below:
We only take one new restaurant partner per month. Reach out before the spot fills.