Stop Discounting. Start Creating.

Smart Restaurant Specials That Actually Build Your Business

$62.40

per week

52 Weeks

Fresh messaging every single week. Never repeating. Always relevant.

7,000+ Subscribers

Engaged, affluent locals who open emails at 70% rates.

Your Own List

We build your subscriber segment. You own it forever.

The Discount Trap Is Killing Your Margins

  • 40% off deals destroy profitability on tight restaurant margins
  • Buy-one-get-one promotions train customers to only come when there's a deal
  • Raising prices = angry regulars + expensive menu reprints
  • You're competing on price instead of experience
  • Traditional advertising costs $2K-10K/month with no tracking

The Solution: Create New Revenue, Don't Discount Existing Revenue

  • Package experiences at FULL margin (not discounted menu items)
  • Create urgency with "February Special" or "Wednesday Only" offers
  • Test different price points ($15 to $595) to attract all customers
  • Track exactly who came from SPOTLIGHT (no guessing)
  • Build a subscriber list you own (reach them for pennies forever)
  • Fresh messaging every week keeps you top-of-mind

You're Not Buying an Email Blast. You're Plugging Into a Media Network.

250,000+

Website Pageviews

Annual traffic to ContraCostaLive.com event calendar. People actively looking for things to do—and places to eat.

7,000+

Email Subscribers

Growing weekly. These aren't random emails—these are engaged locals who trust our recommendations.

70%

Open Rate

5,000+ people actually SEE your special every week. Most email marketing gets 15-20%. We get 70%.

Variety Keeps Ads Fresh—And Brings Different Customers

Week 1: $595 Tomahawk Experience. Week 2: $15 Sliders at the Bar. Same restaurant. Different entry points. Smart marketing.

Slider Trio
Budget / Traffic Builder

Three Slider Trio

$15

Gets someone through your door who's never tried you. They love it. Next time they bring friends.

Family Pizza
Budget / Family

Sunday Family Dinner

$39

Pizza, salad, breadsticks. Feeds the family. Builds your weekend traffic.

Date Night
Mid-Range

Date Night for Two

$119

Two entrees, bottle of wine, dessert to share. Perfect for Valentine's, anniversaries, or just because.

Wine Flight
Mid-Range / Experience

Wine Pairing Experience

$89

Four wines, four small bites. Educational and elegant. Wednesday Wine Down.

Tasting Menu
Premium

Chef's Tasting Menu

$245

Five courses, wine pairings. Showcase what you can really do.

Tomahawk Steak
Luxury

The Tomahawk Experience

$595

Two 16oz aged tomahawks, Dom Pérignon, flaming cherries jubilee tableside. February only.

Champagne Dinner
Luxury

Champagne Celebration

$495

Premium seafood, champagne service, white glove treatment. Special occasions deserve special experiences.

Mother's Day
Seasonal / Holiday

Mother's Day Brunch

$185

Mom + 3 guests. Mimosas, special menu, flowers included. Book it out weeks in advance.

People Notice the Variety

One week: $595 Tomahawk Experience
Next week: $15 Sliders at the Bar

Same subscriber sees both. Thinks: "Fancy place, but I can afford to try them Tuesday. Let me go."
They come in for sliders. Love it. Remember you when their rich uncle visits.

Your Year in SPOTLIGHT: Sample 8-Week Calendar

Mix premium, seasonal, and traffic builders. Keep it fresh. Keep them engaged.

Week 1 - Valentine's
Romance Package for Two
$159
Week 2 - Traffic Builder
Wednesday Wing Night
$19
Week 3 - Premium
Wine Pairing Dinner
$245
Week 4 - St. Patrick's
Irish Whiskey Flight
$20
Week 5 - Sunday Special
Family Feast for Four
$89
Week 6 - Midweek
Date Night Tuesday
$119
Week 7 - Premium
Chef's Tasting Menu
$295
Week 8 - Traffic Builder
Burger & Beer Thursday
$22

Event-Driven Customers Ready to Spend

Our subscribers don't just read emails—they GO PLACES and SPEND MONEY.

They're checking our event calendar for concerts, festivals, and community events.

They need to eat before, during, and after.

🎵 Concord Music in the Park
🍷 Art & Wine Festivals
🎡 County Fair
🎭 Lesher Center Shows

We tell them about the event AND remind them you're 5 minutes away.

5,429 Subscribers Across Contra Costa

From Discovery Bay to San Ramon. From Richmond to Brentwood. Thousands of engaged, affluent locals.

Contra Costa Subscriber Map

The Investment

$62.40

per week

What else costs $62.40?

• One bottle of premium wine
• 1/32 of a Google Ads budget
• Comping one meal
• Two hours of labor

OR: 52 weeks of professional marketing to 7,000+ people with 70% open rates

$3,245 annually • About $9/day

Ready to Stop Discounting and Start Growing?

One new client per month. That's all we're looking for. Quality over quantity.

📞 Let's Talk

Not sure if SPOTLIGHT is right for your restaurant? Let's have a quick conversation. No pressure.

Call (925) 325-0934

✉️ Email Frank

Send over your questions. We'll set up a time to walk you through exactly how this works.

frank@contracostalive.com