ContraCostaLive.com
SINCE 2001
Frank MacCallister
(925) 325-0934  ·  frank@contracostalive.com
An 8-Week Promotional Series For Restaurants · Contra Costa County

Built
For
Profit The Recipe of Revenue Psychology

Most restaurants promote randomly. The ones that grow do it with intention — a deliberate mix of four offer types, sequenced to protect margin and build loyalty simultaneously.

8
Weeks. One complete cycle.
4
Offer types. Each with a job.
7K+
Subscribers at 70% open rate.
8
Week Mix
Seasonal — Emotion & Cultural Relevance
3 wks
Premium — Margin & Prestige
2 wks
Traffic — Volume & Habit
2 wks
Family — Community Anchor
1 wk
01
The Problem
Random
Promotionis leaving money
on the table

Most restaurants promote when things get slow, not before. They discount when they panic, not when it's strategic. That's the difference between a restaurant that survives — and one that compounds year over year.

02
The Recipe

Four ingredients. One Profitable Year.

Every great menu has a recipe. So does every great promotional calendar. Four offer types, each with a distinct job — and the right ratio is what separates restaurants that grow from those that grind.

3
3 of 8 Weeks
Seasonal
Emotion & Cultural Moment
These offers live and die on timing. Valentine's, St. Patrick's, local events — they have a built-in reason to exist and a built-in reason to share. The cultural calendar does the storytelling for you, and drives social sharing without asking.
$20–$159 Widest emotional range
2
2 of 8 Weeks
Premium
Margin & Prestige
This is where the real profit lives. High-ticket experiences — Chef's tasting menus, wine pairing dinners — must feel rare. Two per 8-week cycle maintains exclusivity. Run them more and they stop feeling special. Run them less and you leave your best margin unrealized.
$245–$295 Highest margin per cover
2
2 of 8 Weeks
Traffic
Volume & Habit Formation
Loss leaders — but intentional ones. Wings on Wednesday. Burgers on Thursday. These fill seats on your slowest nights. Profit isn't per-cover; it's in upsells, the habits they build, and the new guests they introduce to your full menu. The gateway offer for future regulars.
$19–$22 Volume over margin
1
🏠
1 of 8 Weeks
Family
Community & Anchor
One per cycle — deliberately scarce. Family dining is essential for community presence but difficult for repeat loyalty (the decision-maker is often a child's mood). One well-timed Sunday feast anchors you in the segment without over-committing to a notoriously low-margin night.
$89 Community investment
03
The Rhythm — Never Two of the Same Back to Back

The sequence matters Never two
of the same
back to back.

You never put two cheap offers back-to-back — that signals "discount restaurant" to your guests. And you never stack two premium offers consecutively — that excludes casual diners for too long. The rhythm alternates intentionally, keeping every guest type feeling seen at least every two weeks — not every eight.

💌
Week 01
Valentine's Romance
Seasonal
🍗
Week 02
Wing Night
Traffic
🍷
Week 03
Wine Pairing
Premium
🥃
Week 04
St. Patrick's
Seasonal
🍽️
Week 05
Family Feast
Family
🕯️
Week 06
Date Night
Seasonal
👨‍🍳
Week 07
Chef's Tasting
Premium
🍔
Week 08
Burger Thursday
Traffic
04
The 8-Week Calendar — Click Any Card to Reveal

Your promotional calendar 8 Weeks.
Every Seat Filled.

Click any offer card to scratch and reveal the full details — pricing, inclusions, and how to deploy it for your restaurant right now.

WEEK 01♥ Seasonal
💌
Romance Package
Valentine's Night · 2 Guests
Click to Reveal
Week 01 · Valentine's
Romance Package for Two 💌
$159
  • Champagne welcome for two
  • 4-course prix fixe dinner
  • Rose petal dessert finale
  • Keepsake souvenir menu
Book This Experience →
WEEK 02⚡ Traffic
🍗
Wednesday Wing Night
Midweek Volume Builder
Click to Reveal
Week 02 · Traffic Builder
Wing Night Madness 🍗
$19
  • 10 wings — any sauce you dare
  • Seasoned fries or slaw
  • Draft beer add-on: $5
  • Every Wednesday, all night
Claim This Deal →
WEEK 03✦ Premium
🍷
Wine Pairing Dinner
Sommelier Curated · Limited Seats
Click to Reveal
Week 03 · Premium
Wine Pairing Dinner 🍷
$245
  • 5-course chef's menu
  • Sommelier-selected wine per course
  • Tableside commentary & notes
  • Take-home bottle of your favorite
Reserve Your Seat →
WEEK 04☘ Seasonal
🥃
Irish Whiskey Flight
St. Patrick's · March 17th
Click to Reveal
Week 04 · St. Patrick's Day
Irish Whiskey Flight 🥃
$20
  • 4 premium Irish whiskeys
  • Tasting notes & food pairing guide
  • Lucky appetizer on the house
  • One night only — March 17th
Get Your Spot →
WEEK 05🏠 Family
🍽️
Family Feast for Four
Sunday Special · All Day
Click to Reveal
Week 05 · Sunday Feast
Family Feast for Four 🍽️
$89
  • Shared appetizer board
  • 4 entrées — everyone chooses
  • Dessert to split
  • Sundays only · All day long
Plan Sunday Dinner →
WEEK 06♥ Seasonal
🕯️
Date Night Tuesday
Candlelit · Curated · For Two
Click to Reveal
Week 06 · Midweek Romance
Date Night Tuesday 🕯️
$119
  • Cocktail or wine on arrival
  • 3-course prix fixe for two
  • Candlelit ambiance guaranteed
  • Every Tuesday evening
Book Date Night →
WEEK 07✦ Ultra Premium
👨‍🍳
Chef's Tasting Menu
8 Courses · 12 Seats · Sellout
Click to Reveal
Week 07 · Ultra Premium
Chef's Tasting Menu 👨‍🍳
$295
  • 8 signature tasting courses
  • Wine pairing optional (+$85)
  • Chef's table — watch it happen
  • 12 seats only — guaranteed sellout
Secure Your Seat →
WEEK 08⚡ Traffic
🍔
Burger & Beer Thursday
Best Deal of the Week
Click to Reveal
Week 08 · Traffic Builder
Burger & Beer Thursday 🍔
$22
  • Signature smash burger
  • Hand-cut fries
  • Pint of draft beer included
  • Every Thursday · While they last
Grab This Deal →
05
The Strategy

"The mix isn't about being everything to everyone. It's about being something specific to everyone — at the right moment."

Built For Profit · ContraCostaLive.com · Since 2001
06
The Network Behind It
ContraCostaLive.com · Since 2001
You're Not Buying an Email Blast.
You're Plugging Into a Media Network.
7,000+ engaged locals. 70% open rate. 250,000 pageviews annually. Built since 2001.
250K+
Annual Website Pageviews
People actively looking for things to do in Contra Costa — and places to eat. From Antioch to Walnut Creek, Brentwood to Concord.
7,000+
Email Subscribers
Growing weekly. Not random emails — engaged, affluent locals who trust ContraCostaLive's recommendations and act on them.
70%
Open Rate
5,000+ people actually see your offer every week. Industry average is 15–20%. SPOTLIGHT gets 70% — because it's earned, not bought.
07
The Investment
Less than a bottle of wine per week $62.40
Per Week.

52 weeks of professional marketing to 7,000+ people with 70% open rates. Billed annually at $3,245 — about $9 per day.

Try It First
$79
one week · single spotlight
  • 1 featured special, fully produced
  • Sent to 7,000+ subscribers
  • Tracking code included
  • Proof of concept — see the response
Start With One Week →
2-Month Trial
$595
8 weeks · $74.38/week
  • Full 8-week SPOTLIGHT cycle
  • All 4 offer types included
  • Strategy consultation included
  • Cancel or continue at year rate
Start 8-Week Trial →
Ready to Stop Discounting and Start Growing

52 weeks of Built-In
Profit.

We only take one new restaurant per month so each partner gets full attention. When a spot opens, it goes to whoever moves first.

Call Frank Direct
Get My 52-Week Plan Call Frank: (925) 325-0934
See What's Working · No Pressure
Watch Before You Buy

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